About the Program

The B.S. in Marketing is designed to prepare students for professional careers as:

The Marketing B.S. will provide students with the essential knowledge in areas of advertising, consumer behavior, sales management, marketing research, and strategy, with an emphasis on the application of ethical principles and an understanding of how the business environment (specifically the influence of political, social, legal, regulatory, environmental, competitive and technological concerns) affects the decisions managers need to make.

Additionally, the program will emphasize spreadsheet and statistical software skills, decision making skills, analysis, evaluation, and effective data visualization.

Contact Us

Please contact the Department Secretary for more information about the Business Management programs at (570) 422-3251.

Contact Information

Campus Address
Gessner Science Hall 307
(570) 422-3251
(570) 422-3308 (Fax)
Title of Department Leader
Department Chair
Douglas Friedman
(570) 422-3436