About the Program

The B.S. in Marketing is designed to prepare students for professional careers as:
  • Marketing managers
  • Advertising account executives
  • Retail managers
  • Marketing research analysts
  • Brand managers
  • Chief marketing officers
  • and Sales managers

The Marketing B.S. will provide students with the essential knowledge in areas of advertising, consumer behavior, sales management, marketing research, and strategy, with an emphasis on the application of ethical principles and an understanding of how the business environment (specifically the influence of political, social, legal, regulatory, environmental, competitive and technological concerns) affects the decisions managers need to make.

Additionally, the program will emphasize spreadsheet and statistical software skills, decision making skills, analysis, evaluation, and effective data visualization.

Please contact the Department Secretary for more information about the Business Management programs at (570) 422-3251 or email kraptakis@esu.edu.

Contact Information

Campus Address
Gessner Science Hall
Phone:
(570) 422-3251
Fax:
(570) 422-3308 (Fax)
Title of Department Leader
Department Chair Business Management
Name
Douglas C. Friedman
Phone:
(570) 422-3436
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