Marketing (B.S.)
About the Program
- Marketing managers
- Advertising account executives
- Retail managers
- Marketing research analysts
- Brand managers
- Chief marketing officers
- and Sales managers
The Marketing B.S. will provide students with the essential knowledge in areas of advertising, consumer behavior, sales management, marketing research, and strategy, with an emphasis on the application of ethical principles and an understanding of how the business environment (specifically the influence of political, social, legal, regulatory, environmental, competitive and technological concerns) affects the decisions managers need to make.
Additionally, the program will emphasize spreadsheet and statistical software skills, decision making skills, analysis, evaluation, and effective data visualization.
Contact Information
- Campus Address
- Gessner Science Hall
- Phone:
- (570) 422-3251
- Fax:
- (570) 422-3308 (Fax)
- Title of Department Leader
- Department Chair Business Management
- Name
- Douglas C. Friedman
- E:
- dfriedman@esu.edu
- Phone:
- (570) 422-3436
