About the Program
The B.S. in Marketing is designed to prepare students for professional careers as:
The Marketing B.S. will provide students with the essential knowledge in areas of advertising, consumer behavior, sales management, marketing research, and strategy, with an emphasis on the application of ethical principles and an understanding of how the business environment (specifically the influence of political, social, legal, regulatory, environmental, competitive and technological concerns) affects the decisions managers need to make.
Additionally, the program will emphasize spreadsheet and statistical software skills, decision making skills, analysis, evaluation, and effective data visualization.