Licensing & Branding
The mission of East Stroudsburg University of Pennsylvania's (ESU) Licensing program is to protect and promote the ESU brand and to ensure the public can properly identify and associate the University's name and logos with officially licensed products bearing the University's marks.
This site includes information for those who wish to use the ESU marks or become a licensee of ESU. It will detail the functions and policies of ESU's licensing program and explain the licensing process. The policies stated represent official University policy and must be followed when using ESU marks.
The licensing program is a resource for all members of the ESU community and the vendors who work with the University and was designed to ensure consistent and appropriate use of ESU's visual identity. Additionally, the program enables ESU to share in the benefits derived from the commercial use of these trademarks.
Please review the institutional Visual Identity Guide for more specific information regarding use guidelines.
All ESU trademarks are the property of East Stroudsburg University, a member of the Pennsylvania State System of Higher Education.
Enforcement of University Trademarks
East Stroudsburg University licenses its trademarks, monitors their use and takes appropriate legal action with respect to infringements of its trademarks because failure to challenge infringements can result in the loss of rights in the trademarks.
A single improper use of a trademark does not invalidate it, but repeated improper use or a pattern of inattention to proper usage can be most damaging. ESU takes the protection of our name and trademarks very seriously. ESU has contracted with The Collegiate Licensing Company (CLC) to help manage our licensing program. Along with CLC, ESU will use every means within the law to vigorously pursue any infringement of our trademark rights.
Violation of ESU processes by student organizations or university departments will be handled internally through the appropriate university division.
To determine whether a product is licensed, look for the licensed product label.
All licensed manufacturers of ESU products are required to display this label on the product or on the packaging.
Any suspected misuse or unlicensed use of the University's name or trademarks should be reported immediately to the licensing department.
Every time you buy an official licensed ESU product, the manufacturer returns a portion of that money to the University. This "Officially Licensed Collegiate Products" label is your assurance that the merchandise you purchase is "official" and has been approved by ESU. Before you buy, look for the label.
This website is not intended and should not be construed as a statement of applicable law nor a definitive explanation of the scope of East Stroudsburg University's legal rights nor otherwise to provide any legal advice or opinion. It is the policy of East Stroudsburg University to require a license for any use of any of its trademarks, and for any other activity involving its trademarks, that if unlicensed would constitute a trademark infringement or trademark dilution, but it is not the intent of East Stroudsburg University's policy to limit or prevent or to require the licensing of activity that would not infringe or dilute East Stroudsburg University's legal rights, e.g., the legitimate exercise of the constitutional right of free speech or trademark or copyright fair use.
However, East Stroudsburg University does not provide advisory legal opinions or any other form of legal advice to third parties as to whether a proposed use of its trademarks may constitute permissible free speech or fair use or otherwise to not require a license. The denial by East Stroudsburg University of any application for a license does not necessarily imply or infer that the requested activity would per se infringe or dilute any trademark, nor that the activity necessarily requires a license. Interested parties are encouraged to seek their own legal counsel on any questions concerning the need for or terms of a license from East Stroudsburg University.