Faculty
- Name
- David Daniel
- Title
- Assistant Professor of Business Management
B.S., 1998, Tusculum College
M.B.A., 2000, National University
M.P.A., 2005, Georgia State University
- ddaniel3@esu.edu
- Phone
- (570) 422-3485
- Campus Address
- Gessner Science Hall 301
Office Hours
Tues/Thurs 9:00 - 9:30 AM
Wed 6:45 - 7:45 PM
and by appointment
- Name
- Douglas C. Friedman
- Title
- Associate Professor of Business Management, Department Chair
B.A., Economics University of Pennsylvania
M.B.A., Marketing Baruch College, CUNY
Ph.D., University of Michigan
- dfriedman@esu.edu
- Phone
- (570) 422-3436
- Campus Address
- Gessner Science Hall 307
I teach a wide range of marketing classes, primarily Marketing Research, Sales Management and Retail Management, though I have taught several other classes as well. My research focuses on Retailing, especially by small retailers, and learning theory.
Office Hours
Mon: 1:00 - 3:00
Tues/Thurs 11:00 - 12:30
and by appointment
Teaching Interests
Marketing Research, Sales Management, Retail Management, Marketing Strategy, Advertising Management, Consumer Behavior, Principles of Marketing
Research Interests
Retailing, especially small business retailing
Learning theory
Services
Special Hockey of the Lehigh Valley
Monroe County Technical Institute
Pocono Hispanic Association
Reviewer for Qualitative Marketing Research: An International Journal
Student Group Advising
American Marketing Association
Publications & Presentations
Refereed Articles & Book Chapters
Brown, Terence A., Douglas C. Friedman and Zinaida Taran (2017), “Showrooming and the Small Retailer,” in Russell W. Belk (ed.) Qualitative Consumer Research (Review of Marketing Research 14), 79-94.
Xi, Yue, Jaejin Jang, Douglas C. Friedman and Wanrong Hou (2015), “A Tardiness-Concerned Constructive Method for the Identical Parallel Machine Scheduling,” International Journal of Advanced Manufacturing Technology, 79 (5), 851-862.
Blackwood, Thomas, and Douglas C. Friedman (2015), “Join the Club: Effects of Club Membership on Japanese High School Students’ Self-Image,” Japan Forum, 27 (2), 257-275.
Friedman, Douglas C., Terence A. Brown and Zinaida Taran (2011), “Store Expertise as a Driver of Satisfaction and Share of Wallet,” International Review of Retail, Distribution and Consumer Research 21 (September), 375-389.
Ahuvia, Aaron C. & Douglas C. Friedman (1998), “Income, Consumption, and Subjective Well-Being: Toward a Composite Macromarketing Model,” Journal of Macromarketing, 20 (Fall), 153-168.
Refereed Proceedings & Presentations
Taran, Zinaida, and Douglas C. Friedman (2016), “More Giving, Less Happiness: Impact of Online Gaming Sweepstakes on Customer Satisfaction: The Case of HSN’s Spin to Win,” Proceedings of the Marketing Management Association, 68-73.
Xi, Yue, Jaejin Jang and Douglas C. Friedman (2014), “A Look-ahead Heuristic for Parallel Machines Production in Minimizing Total Weighted Tardiness,” 25th POMS Conference, Atlanta, GA, 051-0399.
Brown, Terence A., Douglas C. Friedman and Zinaida Taran (2013), “Showrooming and the Small Retailer: Setting a Research Agenda,” Proceedings of the Marketing Management Association, 46-48.
Friedman, Douglas C. (2012), “Social Responsibility, Sustainability, Ethics, and Students,” presentation at Marketing Management Association Conference Roundtable, Chicago, March 29.
Tiran, Zinaida, Ryann Reynolds-McIlnay and Douglas C. Friedman (2011), “Friendship Online and Off: A Qualitative Study of Student Attitudes,” Proceedings of the Marketing Management Association, 184-189.
Friedman, Douglas C., and Terence A. (2010), “Specialty Store Expertise: Scale Development,” Proceedings of the Marketing Management Association, 198-201.
Friedman, Douglas C. (2009), “Benefits of Matching Learning Styles and Training Methods: Lessons from the Internet,” Proceedings of the Atlantic Marketing Association, 24, 136-142.
Friedman, Douglas C., and Terence A. Brown (2009), “Specialty Retail Store Customers: How Heavy Users Differ,” Proceedings of the Marketing Management Association, 173-176.
Friedman, Douglas C. (2008), “Visual and Verbal Learners and Need for Cognition: Learning Style vs. Preference,” Proceedings of the Marketing Management Association, 103-106.
Friedman, Douglas C. (2007), “Training and Co-Production of Services: Lessons from the Internet,” Proceedings of the Atlantic Marketing Association, 23, 83-89.
Friedman, Douglas C. (2007), “Visualizers and Verbalizers: A New Scale,” Proceedings of the Marketing Management Association, 181-185.
Friedman, Douglas C. (2006), “Co-Production of Services: A New Framework,” Proceedings of the Atlantic Marketing Association, 22, 171-176.
Friedman, Douglas C. (1997), “Does a Full Wallet Bring Good Cheer?: The Effects of Income and Consumer Behavior on Subjective Well-Being” Winter 1997 Society for Consumer Psychology Meeting, 65-70.
Working Papers
Friedman, Douglas C., Terence A. Brown, and Zinaida Taran (2011), “Perceived Salesperson Expertise in Specialty Retailing,” Penn State Harrisburg School of Business Administration Working Paper Series No. 11-21.
Brown, Terence A. and Friedman, Douglas C. (2008), “Retailing, Satisfaction, and Store Expertise,” Penn State Harrisburg School of Business Administration Working Paper Series No. 08-14.
Friedman, Douglas C. (2000), “Oasis or Mirage: Does Customer Delight Really Yield Disproportionate Gains in Customer Retention and Loyalty?” University of Michigan Business School Working Paper Series No. 00-05.
- Name
- Douglas Nay
- Title
- Associate Professor of Business Management
B.S., 1982, Rutgers University
M.B.A., 1988, New York University
D.P.S., 2003, Pace University
- dnay@esu.edu
- Phone
- (570) 422-3768
- Campus Address
- Gessner Science Hall 313
Research interests include benefit and L3C corporations and Corporate Social responsibility and Leadership case studies. Currently teaching Business Ethics, Human resource Management and Principles of Management undergraduate,Leadership, Organizational Behavior and Research in the Masters degree program.
Office Hours
Mon/Wed/Fri 12:00 - 1:00 PM
Mon/Wed/Fri 2:00 - 3:00 PM
and by appointment
- Name
- Laura Smarandescu
- Title
- Associate Professor of Marketing
B.A., 2002, University of British Columbia
Ph.D., 2007, University of South Carolina
- lsmarandes@esu.edu
- Phone
- (570) 422-3829
- Campus Address
- Gessner Science Hall 309
Office Hours
Tues/Thurs 3:00 - 3:50 PM
Wed 1:00 - 4:30 PM
- Name
- Daisy Wang
- Title
- Associate Professor of Business Management
B.S., 1995, National Chengchi University
M.B.A., 2004, The Ohio State University
Ph.D., 2011, Southern Illinois University
- dwang2@esu.edu
- Phone
- (570) 422-3832
- Campus Address
- Gessner Science Hall 311
I teach Organizational Strategy, International Management, Logistics Management, and all other Management related courses. My research interests are as diverse as my teaching, including supply chain strategies, entrepreneurial orientations/mindsets studies under different cultural backgrounds, small business management strategies etc. My current creative work will be travelling luxury with small budget!! I travelled to Maldives, Bora Bora, Japan, China, Poland, Peru in the past few years either with free flight tickets or stayed in nice hotels for free!!!!! (bigger accomplishments than receiving PhD)
Office Hours
Mon 1:00 - 3:00 PM
Tues 12:00 - 2:00 PM
Thurs 1:00 - 2:00 PM
and by appointment
Teaching Interest
How to start a new business with sound strategic plans
Research Interests
Everything business related
Service
University senate
Pro Bono consulting service for small businesses
NCC joint program advisor/coordinator
Student Group Advising
Unfortunately no but you can definitely ask me about travelling
Publications & Presentations
a lot. Please refer to my vita.
- Name
- Yue Xi
- Title
- Assistant Professor of Business Management
B.B.A., 2000, Capital University of Economics & Business
M.S., 2004, University of Wisconsin Platteville
Ph.D., 2013, University of Wisconsin Milwaukee
- yxi@esu.edu
- Phone
- (570) 422-3470
- Campus Address
- Gessner Science Hall 302
Office Hours
Tues 10:00 - 11:00 AM
Thurs 11:00 - 2:00 PM
Fri 12:00 - 1:00 PM
- Name
- Weichu (Webb) Xu
- Title
- Associate Professor of Business Management
B.A., 1995, Zhejiang University
M.B.A., 2005, Purdue University
Ph.D., 2010, Old Dominion University
- wxu1@esu.edu
- Phone
- (570) 422-3623
- Campus Address
- Gessner Science Hall 305
My teaching and research are mainly in management field such as strategy, leadership, etc.
Office Hours
Mon 1:00 - 5:00 PM
Tues/Thurs 9:00 - 9:30 AM
and by appointment or drop by
Teaching Interest
Small Business Management, Organizational Behavior, Organizational Control Systems, Human Resource Management, Principles of Management, Organizational Strategy, Organizational Leadership, Quantitative Business Analysis, Project management, Entrepreneurship
Research Interest
Strategic Decision Making, Corporate Governance, Corporate Sustainability, Leadership, Corporate Strategy, Family Business
- Name
- Tribhuvan N. Puri
- Title
- Professor of Business Management
B.Tech., 1971, G.B. Pant University, Pantnagar, India
M.Tech., 1974, Indian Institute of Technology, Kanpur, India
M.A., 1985, The University of Tennessee, Knoxville
Ph.D., 1986, The University of Tennessee, Knoxville
- tpuri@esu.edu
- Phone
- (570) 422-2712
- Campus Address
- Gessner Science Hall 312
Tues/Wed 2:00 - 3:30 PM
Wed 9:00 - 10:30 AM
Adjunct Faculty
John Bing (jbing@esu.edu)
Gessner Science Hall 300
(570) 422-3404
Office hours: Mon 3:00 - 3:55 PM; Tues 11:30 - 12:25 PM; Wed 6:45 - 7:45 PM and by
appointment
Wes Niemoczynski (wniemoczyn@esu.edu)
Gessner Science Hall 300
(570) 422-3404
Office Hours: Wed 1:00 - 2:00 PM
Phil Williams (pwilliams26@esu.edu)
Gessner Science Hall 300
(570) 422-3403
Office Hours: Mon 3:00 - 4:00 PM and by appointment
Karen Raptakis (kraptakis@esu.edu)
Department Secretary
Gessner Science Hall 107
(570) 422-3251
Office Hours: Mon - Fri 8:00 AM - 4:30 PM
Contact Us
Contact Information
- Campus Address
- Gessner Science Hall
- Phone:
- (570) 422-3251
- Fax:
- (570) 422-3308 (Fax)
- Title of Department Leader
- Department Chair Business Management
- Name
- Douglas C. Friedman
- E:
- dfriedman@esu.edu
- Phone:
- (570) 422-3436
