Faculty

Name: David Daniel
Title: Associate Professor of Business Management, Department Chair

B.S., 1998, Tusculum College
M.B.A., 2000, National University
M.P.A., 2005, Georgia State University

Email: ddaniel3@esu.edu
Phone: (570) 422-3485
Campus Address: Gessner Science Hall 301

Office Hours

Office HoursMon 2:00- 3:00 PM, Tues/Thurs 11:00 - 12:00 PM, Wed 2:00 - 4:00 PM, and by appointment

Name: Douglas C. Friedman
Title: Associate Professor of Business Management

B.A., Economics University of Pennsylvania
M.B.A., Marketing Baruch College, CUNY
Ph.D., University of Michigan

Email: dfriedman@esu.edu
Phone: (570) 422-3436
Campus Address: Gessner Science Hall 307

I teach a wide range of marketing classes, primarily Marketing Research, Sales Management and Retail Management, though I have taught several other classes as well. My research focuses on Retailing, especially by small retailers, and learning theory.

About Dr. Friedman

Curriculum VitaeOffice HoursTues/Thurs 12:30 - 2:00 PM, Wed 2:30 - 4:30 PM, Thurs 12:30 - 2:00 PM, and by appointmentTeaching InterestsMarketing Research, Sales Management, Retail Management, Marketing Strategy, Advertising Management, Consumer Behavior, Principles of Marketing Research InterestsRetailing, especially small business retailing
Learning theory ServicesSpecial Hockey of the Lehigh Valley
Monroe County Technical Institute
Pocono Hispanic Association
Reviewer for Qualitative Marketing Research: An International Journal Student Group AdvisingAmerican Marketing AssociationPublications & PresentationsRefereed Articles & Book ChaptersBrown, Terence A., Douglas C. Friedman and Zinaida Taran (2017), “Showrooming and the Small Retailer,” in Russell W. Belk (ed.) Qualitative Consumer Research (Review of Marketing Research 14), 79-94. Xi, Yue, Jaejin Jang, Douglas C. Friedman and Wanrong Hou (2015), “A Tardiness-Concerned Constructive Method for the Identical Parallel Machine Scheduling,” International Journal of Advanced Manufacturing Technology, 79 (5), 851-862. Blackwood, Thomas, and Douglas C. Friedman (2015), “Join the Club: Effects of Club Membership on Japanese High School Students’ Self-Image,” Japan Forum, 27 (2), 257-275. Friedman, Douglas C., Terence A. Brown and Zinaida Taran (2011), “Store Expertise as a Driver of Satisfaction and Share of Wallet,” International Review of Retail, Distribution and Consumer Research 21 (September), 375-389. Ahuvia, Aaron C. & Douglas C. Friedman (1998), “Income, Consumption, and Subjective Well-Being: Toward a Composite Macromarketing Model,” Journal of Macromarketing, 20 (Fall), 153-168. Refereed Proceedings & PresentationsTaran, Zinaida, and Douglas C. Friedman (2016), “More Giving, Less Happiness: Impact of Online Gaming Sweepstakes on Customer Satisfaction: The Case of HSN’s Spin to Win,” Proceedings of the Marketing Management Association, 68-73. Xi, Yue, Jaejin Jang and Douglas C. Friedman (2014), “A Look-ahead Heuristic for Parallel Machines Production in Minimizing Total Weighted Tardiness,” 25th POMS Conference, Atlanta, GA, 051-0399. Brown, Terence A., Douglas C. Friedman and Zinaida Taran (2013), “Showrooming and the Small Retailer: Setting a Research Agenda,” Proceedings of the Marketing Management Association, 46-48. Friedman, Douglas C. (2012), “Social Responsibility, Sustainability, Ethics, and Students,” presentation at Marketing Management Association Conference Round table, Chicago, March 29. Tiran, Zinaida, Ryann Reynolds-McIlnay and Douglas C. Friedman (2011), “Friendship Online and Off: A Qualitative Study of Student Attitudes,” Proceedings of the Marketing Management Association, 184-189. Friedman, Douglas C., and Terence A. (2010), “Specialty Store Expertise: Scale Development,” Proceedings of the Marketing Management Association, 198-201. Friedman, Douglas C. (2009), “Benefits of Matching Learning Styles and Training Methods: Lessons from the Internet,” Proceedings of the Atlantic Marketing Association, 24, 136-142. Friedman, Douglas C., and Terence A. Brown (2009), “Specialty Retail Store Customers: How Heavy Users Differ,” Proceedings of the Marketing Management Association, 173-176. Friedman, Douglas C. (2008), “Visual and Verbal Learners and Need for Cognition: Learning Style vs. Preference,” Proceedings of the Marketing Management Association, 103-106. Friedman, Douglas C. (2007), “Training and Co-Production of Services: Lessons from the Internet,” Proceedings of the Atlantic Marketing Association, 23, 83-89. Friedman, Douglas C. (2007), “Visualizers and Verbalizers: A New Scale,” Proceedings of the Marketing Management Association, 181-185. Friedman, Douglas C. (2006), “Co-Production of Services: A New Framework,” Proceedings of the Atlantic Marketing Association, 22, 171-176. Friedman, Douglas C. (1997), “Does a Full Wallet Bring Good Cheer?: The Effects of Income and Consumer Behavior on Subjective Well-Being” Winter 1997 Society for Consumer Psychology Meeting, 65-70. Working PapersFriedman, Douglas C., Terence A. Brown, and Zinaida Taran (2011), “Perceived Salesperson Expertise in Specialty Retailing,” Penn State Harrisburg School of Business Administration Working Paper Series No. 11-21. Brown, Terence A. and Friedman, Douglas C. (2008), “Retailing, Satisfaction, and Store Expertise,” Penn State Harrisburg School of Business Administration Working Paper Series No. 08-14. Friedman, Douglas C. (2000), “Oasis or Mirage: Does Customer Delight Really Yield Disproportionate Gains in Customer Retention and Loyalty?” University of Michigan Business School Working Paper Series No. 00-05.

Curriculum Vitae

Office Hours

Tues/Thurs 12:30 - 2:00 PM, Wed 2:30 - 4:30 PM, Thurs 12:30 - 2:00 PM, and by appointment

Teaching Interests

Marketing Research, Sales Management, Retail Management, Marketing Strategy, Advertising Management, Consumer Behavior, Principles of Marketing

Research Interests

Retailing, especially small business retailing
Learning theory

Services

Special Hockey of the Lehigh Valley
Monroe County Technical Institute
Pocono Hispanic Association
Reviewer for Qualitative Marketing Research: An International Journal

Student Group Advising

American Marketing Association

Publications & Presentations

Refereed Articles & Book Chapters

Brown, Terence A., Douglas C. Friedman and Zinaida Taran (2017), “Showrooming and the Small Retailer,” in Russell W. Belk (ed.) Qualitative Consumer Research (Review of Marketing Research 14), 79-94.

Xi, Yue, Jaejin Jang, Douglas C. Friedman and Wanrong Hou (2015), “A Tardiness-Concerned Constructive Method for the Identical Parallel Machine Scheduling,” International Journal of Advanced Manufacturing Technology, 79 (5), 851-862.

Blackwood, Thomas, and Douglas C. Friedman (2015), “Join the Club: Effects of Club Membership on Japanese High School Students’ Self-Image,” Japan Forum, 27 (2), 257-275.

Friedman, Douglas C., Terence A. Brown and Zinaida Taran (2011), “Store Expertise as a Driver of Satisfaction and Share of Wallet,” International Review of Retail, Distribution and Consumer Research 21 (September), 375-389.

Ahuvia, Aaron C. & Douglas C. Friedman (1998), “Income, Consumption, and Subjective Well-Being: Toward a Composite Macromarketing Model,” Journal of Macromarketing, 20 (Fall), 153-168.

Refereed Proceedings & Presentations

Taran, Zinaida, and Douglas C. Friedman (2016), “More Giving, Less Happiness: Impact of Online Gaming Sweepstakes on Customer Satisfaction: The Case of HSN’s Spin to Win,” Proceedings of the Marketing Management Association, 68-73.

Xi, Yue, Jaejin Jang and Douglas C. Friedman (2014), “A Look-ahead Heuristic for Parallel Machines Production in Minimizing Total Weighted Tardiness,” 25th POMS Conference, Atlanta, GA, 051-0399.

Brown, Terence A., Douglas C. Friedman and Zinaida Taran (2013), “Showrooming and the Small Retailer: Setting a Research Agenda,” Proceedings of the Marketing Management Association, 46-48.

Friedman, Douglas C. (2012), “Social Responsibility, Sustainability, Ethics, and Students,” presentation at Marketing Management Association Conference Round table, Chicago, March 29.

Tiran, Zinaida, Ryann Reynolds-McIlnay and Douglas C. Friedman (2011), “Friendship Online and Off: A Qualitative Study of Student Attitudes,” Proceedings of the Marketing Management Association, 184-189.

Friedman, Douglas C., and Terence A. (2010), “Specialty Store Expertise: Scale Development,” Proceedings of the Marketing Management Association, 198-201.

Friedman, Douglas C. (2009), “Benefits of Matching Learning Styles and Training Methods: Lessons from the Internet,” Proceedings of the Atlantic Marketing Association, 24, 136-142.

Friedman, Douglas C., and Terence A. Brown (2009), “Specialty Retail Store Customers: How Heavy Users Differ,” Proceedings of the Marketing Management Association, 173-176.

Friedman, Douglas C. (2008), “Visual and Verbal Learners and Need for Cognition: Learning Style vs. Preference,” Proceedings of the Marketing Management Association, 103-106.

Friedman, Douglas C. (2007), “Training and Co-Production of Services: Lessons from the Internet,” Proceedings of the Atlantic Marketing Association, 23, 83-89.

Friedman, Douglas C. (2007), “Visualizers and Verbalizers: A New Scale,” Proceedings of the Marketing Management Association, 181-185.

Friedman, Douglas C. (2006), “Co-Production of Services: A New Framework,” Proceedings of the Atlantic Marketing Association, 22, 171-176.

Friedman, Douglas C. (1997), “Does a Full Wallet Bring Good Cheer?: The Effects of Income and Consumer Behavior on Subjective Well-Being” Winter 1997 Society for Consumer Psychology Meeting, 65-70.

Working Papers

Friedman, Douglas C., Terence A. Brown, and Zinaida Taran (2011), “Perceived Salesperson Expertise in Specialty Retailing,” Penn State Harrisburg School of Business Administration Working Paper Series No. 11-21.

Brown, Terence A. and Friedman, Douglas C. (2008), “Retailing, Satisfaction, and Store Expertise,” Penn State Harrisburg School of Business Administration Working Paper Series No. 08-14.

Friedman, Douglas C. (2000), “Oasis or Mirage: Does Customer Delight Really Yield Disproportionate Gains in Customer Retention and Loyalty?” University of Michigan Business School Working Paper Series No. 00-05.

Name: Douglas Nay
Title: Associate Professor of Business Management

B.S., 1982, Rutgers University
M.B.A., 1988, New York University
D.P.S., 2003, Pace University

Email: dnay@esu.edu
Phone: (570) 422-3768
Campus Address: Gessner Science Hall 313

Research interests include benefit and L3C corporations and Corporate Social responsibility and Leadership case studies. Currently teaching Business Ethics, Human resource Management and Principles of Management undergraduate,Leadership, Organizational Behavior and Research in the Masters degree program.

Office Hours

Office HoursMon/Wed/Fri 2:00 - 4:00 PM, and by appointmentCurriculum Vitae

Name: Daisy Wang
Title: Associate Professor of Business Management

B.S., 1995, National Chengchi University
M.B.A., 2004, The Ohio State University
Ph.D., 2011, Southern Illinois University

Email: dwang2@esu.edu
Phone: (570) 422-3832
Campus Address: Gessner Science Hall 311

I teach Organizational Strategy, International Management, Logistics Management, and all other Management related courses. My research interests are as diverse as my teaching, including supply chain strategies, entrepreneurial orientations/mindsets studies under different cultural backgrounds, small business management strategies etc. My current creative work will be traveling luxury with small budget!! I traveled to Maldives, Bora Bora, Japan, China, Poland, Peru in the past few years either with free flight tickets or stayed in nice hotels for free!!!!! (bigger accomplishments than receiving PhD)

About Dr. Wang

Office HoursMon 12:00 - 4:00 PM, Tues/Thurs 10:20 - 10:50 AM, and by appointmentCurriculum VitaeTeaching InterestHow to start a new business with sound strategic plansResearch InterestsEverything business relatedServiceUniversity senate
Pro Bono consulting service for small businesses
NCC joint program advisor/coordinator Student Group AdvisingUnfortunately no but you can definitely ask me about travelingPublications & Presentationsa lot. Please refer to my vita.

Name: Yue Xi
Title: Assistant Professor of Business Management

B.B.A., 2000, Capital University of Economics & Business
M.S., 2004, University of Wisconsin Platteville
Ph.D., 2013, University of Wisconsin Milwaukee

Email: yxi@esu.edu
Phone: (570) 422-3470
Campus Address: Gessner Science Hall 302

Office Hours

Office HoursMon 10:00 - 11:00 AM, Tues/Thurs 1:00 - 3:00 PM, and by appointment

Name: Weichu (Webb) Xu
Title: Associate Professor of Business Management

B.A., 1995, Zhejiang University
M.B.A., 2005, Purdue University
Ph.D., 2010, Old Dominion University

Email: wxu1@esu.edu
Phone: (570) 422-3623
Campus Address: Gessner Science Hall 305

My teaching and research are mainly in management field such as strategy, leadership, etc.

About Dr. Xu

Office HoursTues/Thurs 11:00 - 12:15 PM, Wed 11:00 -2:00 PM, and by appointmentTeaching InterestSmall Business Management, Organizational Behavior, Organizational Control Systems, Human Resource Management, Principles of Management, Organizational Strategy, Organizational Leadership, Quantitative Business Analysis, Project management, Entrepreneurship Research InterestStrategic Decision Making, Corporate Governance, Corporate Sustainability, Leadership, Corporate Strategy, Family Business

Name: Tribhuvan N. Puri
Title: Professor of Business Management

B.Tech., 1971, G.B. Pant University, Pantnagar, India
M.Tech., 1974, Indian Institute of Technology, Kanpur, India
M.A., 1985, The University of Tennessee, Knoxville
Ph.D., 1986, The University of Tennessee, Knoxville

Email: tpuri@esu.edu
Phone: (570) 422-2712
Campus Address: Gessner Science Hall 312

Office Hours

Office HoursTues/Thurs 12:15 - 2:15 PM
(F2F or VIA ZOOM), Wed 10:00 - 11:00 AM (VIA ZOOM), and by appointment

Name: Xi Yang
Title: Assistant Professor of Business Management

B.A., Shanxi University
M.A., University of Texas Pan American
Ph.D., University of Texas Rio Grande Valley

Email: xyang1@esu.edu
Phone: (570) 422-3196
Campus Address: Gessner Science Hall 302

My broad research area is strategic management and entrepreneurship. I am teaching Entrepreneurship & New Venture Creation, Small Business Management, Innovation & New Product Development and Consumer Behavior. I am the recipient of the “Outstanding International Female Student” awarded by the Office of International Admissions and Student Services, UTRGV.

About Dr. Yang

Office HoursPlease email professor Daniel@ ddaniel3@esu.eduTeaching InterestEntrepreneurship,International Management, Small Business Management, Principle of Management. Research InterestFamily business succession and innovation, Crowdfunding, Cross-cultural research, Corporate governance, CEO characteristics. ServiceReviewer, Conference Paper, Annual Meeting of Academy of Management (2018)
Reviewer, Conference Paper, International Association for Chinese Management Research (2018)
Reviewer, Conference Paper, Annual Meeting of Southern Management Association (2015)
Reviewer, Conference Paper, Annual Meeting of Decision Science Institute (2015) Publications & PresentationsZhou, W, Yang, X., Li, Y. & Zhang, Y. (forthcoming). Revisit the Personality-Entrepreneurship Relationship: Level Effects vs. Pattern Effects. International Journal of Entrepreneurial Behavior & Research (SSCI).