Industry Certifications
The Hotel, Restaurant & Tourism Management program offers exam prep courses that enhance student learning outcomes and provide students the opportunity to earn credentials recognized in the hospitality and tourism industry.
Hotel, Restaurant & Tourism Management majors and HRTM minors prepare for these certification exams by taking the courses below. Contact Dr. Stanley Chiang at lchiang@esu.edu for more information.
American Hotel and Lodging Institute Certification
The following courses prepare students to take the national certification exam that is acknowledged by the global hospitality industry.
Managing Service in Food and Beverage Operations (HRTM 211)
Students can obtain valuable knowledge in how food services professionals create and deliver guest-driven service, build guest loyalty, and promote repeat business. They also explore operations management techniques for both front and back of the house, such as cooking, baking, safe equipment operation and maintenance, dining room operations, and beverage service. The students develop a sound foundation in all aspects of restaurant operations, which allows them to develop these skills further in subsequent classes. Upon completion of this course, students are required to be ServSafe Food Protection Manager certified.
- ServSafe Food Protection Manager Certification
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Students learn safe food handling practices including knowledge of biological toxins, prevention of foodborne illness including HACCP programs, allergen information, and proper pest control procedures.
The ServSafe certification is required before finishing HRTM 211. Nearly every jurisdiction in the United States requires foodservice managers to demonstrate knowledge of safe food handling practices. ServSafe is, by far, the most popular and widely recognized means of satisfying this requirement. ServSafe certified individuals are nationally recognized for their knowledge and commitment to food safety. ServSafe is administered by the National Restaurant Association and is strongly recommended by the American Culinary Federation, the American Hotel and Lodging Educational Institute, among many others. It is accredited by the American National Standards Institute – Conference for Food Protection and is the primary food safety certification.
Contemporary Club Management (HRTM 261)
The Contemporary Club Management certificate certifies students to become effective club managers in communications, membership marketing, club food and beverage operations, golf operations in club, and overall responsibilities in the complex world of private club management.
Planning and Controlling for Food and Beverage Control Operations (HRTM 310)
This certificate acknowledges students understanding of the control processes that are used to reduce costs and increase efficiency in food and beverage operations in restaurants and hotels. Students will gain practical knowledge in planning and controlling functions that can help operations work smarter, compete for market share, and provide the best value to guests.
Hospitality/Beverage Specialist (HRTM 311)
The Hospitality/Beverage Specialist Certificate (HBSC) is an entry-level beverage knowledge certification designed specifically for hospitality staff including servers, bartenders, cooks, etc. Many people use this course as a “jumping off” point into other more advanced certifications. The program covers a wide range of beverage topics such as coffee & tea, beer, wine, spirits & mixology, sake, and cider & perry. Students learn sensory evaluation, proper tasting techniques, and beverage service.
Fundamentals of Destination Management and Marketing (HRTM 334)
The fundamentals of destination management and marketing certificate certifies students in the understanding of the functions of destination management, from sales and marketing to research and performance measurement. Students will gain insights from different leadership roles in convention and visitors bureau (CVB) in areas such as communication, product development, financial management and membership management.
In addition to the certificate, students in the course will examine the economics, social, and political impact of national and international destinations, critique effective tourism destinations with regards to marketing, management, and human resources leadership skills, evaluate and communicate with specific national and international destinations and stakeholder such as convention and meeting planners, tourists, and business travelers.
STR Certification
Smith Travel Research is the leading agency for data benchmarking, analytics, and marketplace insights for global hospitality sectors. Students will gain competitive analytical skill advantage by obtaining certificates offered in partnership with STR.
Certification in Hotel Industry Analytics (CHIA) (HRTM 461)
The Certification in Hotel Industry Analytics (CHIA), students will gain skills and advanced knowledge in hotel industry analytics. This includes foundational metrics, definitions, formulas, and methodologies. CHIA certificate support students pursuing their careers as general managers, revenue managers, and corporate staff in the hospitality and tourism industry.
In addition, HRTM 461 Hospitality Data Analytics reinforce principles of hospitality and tourism management by identifying important management issues and application that relates to data analytics in the hospitality industry. Students will have a deeper understanding of hotel industry data analytics, industry segment data, benchmarking, and creating competitive set data. In addition, students will learn to create goals, objectives and implement strategies based on industry performance reports.
Society of Wine Educators
The Society of Wine Educators (SWE) is one of the premiere institutions focusing on wine and spirits education.
Certified Specialist of Wine (HRTM 213)
The Certified Specialist of Wine (CSW) certification is provided by the Society of Wine Educators which is one of the premiere institutions focusing on wine and spirits education. The CSW certification is one of the few programs recommended by the American Culinary Federation in preparation to become an ACF Certified Master Chef. The CSW is the most-pursued certification offered by the Society and has been used to train wine salespeople, wine importers & distributors, vintners & growers, as well as sommeliers & other hospitalitarians. The CSW exam tests a student’s wine knowledge and mastery of key elements such as viticulture, wine production, wine culture, and terroir.
Students who pass this rigorous exam and earn their credential are entitled to use the CSW post-nominal as part of their professional signature. Successful candidates are internationally recognized and respected for their wine knowledge, professionalism, and dedication to the wine industry. The CSW credential allows advanced placement into more higher-level wine certification programs.
Professional Licensure Disclosures and Distance Learning State Authorization: Applicants who are applying to programs that may lead to licensure in states other than Pennsylvania must be aware of the various state professional licensure requirements. Please see ESU's professional licensure disclosures, Evaluation of Conduct Record, and check licensure requirements by occupation and state at CareerOneStop.
Contact Us
Contact Information
- Campus Address
- Gessner Science Hall
- Phone:
- (570) 422-3511
- Fax:
- (570) 422-3198 (Fax)
- Title of Department Leader
- Department Chair
- Name
- Stanley Li-Ming Chiang
- E:
- lchiang@esu.edu
- Phone:
- (570) 422-3624
