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Service Learning

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The Art & Design Department offerred students the opportunity to network in the local community with the service learning project, "Paint the Town". Service-learning is an educational approach that combines learning objectives with community service in order to provide a pragmatic, progressive learning experience while meeting societal needs. Service-learning involves students in service projects to apply classroom learning for local agencies that exist to effect positive change in the community.

Paint the Town

Course: ART 405

Finished Storefront PaintingThe project was a collaborative effort between Illustration students, several student organizations (SAA), University Relations, and local community businesses in East Stroudsburg and Stroudsburg. The collaboration was meant to inspire local interest in ESU Homecoming 2015. Students in ART 405, an Illustration class, were matched with a local business and an ESU student organization.

Using the latest illustration technology, including Adobe software and Cintiq tablets, each student digitally designed a window mural for their local business. With the assistance of their student group, the Illustration students installed the paintings on the window(s) of their local business. A contest was held with first, second, and third place prizes, yielding media fanfare.

Impact At A Glance

Finished LizTech Window Display“Liztech is a homegrown business in our area. We feel that it is important for everyone to become involved with homecoming because it helps to strengthen ties with the community. It reminds us of wonderful times we have shared in many places and generates revenue for small businesses,” Danielle McCormack said on behalf of Liztech. “These small businesses are the roots of our town and its important to continue in supporting them. Homecoming keeps us humble and hopeful for more exciting memories.”

-Danielle McCormack, Liztech


Benefits

To Our Students
  • Combine digital design technology with traditional materials to realize a 21st Century window mural
  • Provide students with an experience that they can utilize during job interviews, on their résumés, and in their portfolios
  • Provide the opportunity to understand the client-designer relationship
  • Student act as project leaders on a large-scale design project
To Our School
  • Initiate and/or continue positive relationship between the university and local business entities
  • Provide student organizations with a volunteer opportunity
  • Promote homecoming events to the broader public
To Our Community
  • Called attention to local storefronts
  • Provide student organizations with a volunteer opportunity
  • Provide more media attention to local businesses