ESU's Visual Identity Guide is intended to help our users to maintain a consistent use of ESU’s official logos and wordmarks, in order to be sure our messaging remains consistent throughout the University and in our external communications with the general public.
ESU strives to be a dynamic learning community for the 21st century. To do so, our monikers were designed to represent who we are and what we aspire to be. Our logo(s) are simple, uncluttered and memorable, and also provide a more unified look across all communications and perform on the ever-expanding digital platforms (computers, tablets, and smartphones, etc.).
The brand identity created represents ESU’s mission, vision and values as well as our strategic plan – Students First: Innovate ESU.
The Institutional Logo
The Pocono Mountains are represented in the black and silver hills and the white triangle that is an updated interpretation of the Delaware Water Gap in our institutional logo design. The colors of the design (red, black, silver and the accent of white), are reflective of the outstanding campus community of students, faculty and staff, alumni and friends. The banner shape, similar to that of banners displayed during commencement ceremonies, signifies ESU as a leader in education. In all of these ways, the mark is aligned with the University’s guiding principles; to remain a challenging, contemporary and scholarly community that is unique, innovative and deeply embedded in the Pocono Mountains.
The Athletic Logo
ESU’s athletic teams have been identified as the Warriors since 1932. Our athletic logo (and mascot) reveal an individual who is eager to champion ESU and is certain to give our athletes, coaches, and fans plenty of options to support their favorite teams.
What does the ESU brand represent?
What Do Our Identities Achieve?
ESU’s visual identity embodies the Mission, Vision and Values of East Stroudsburg University. In addition to our brand positioning statement and brand tagline (Where Warriors Belong), the institutional and athletic logos enable us to represent the real ESU: bold, confident, and aspirational.
- It reminds us of our vision. Our identity reminds of where we have come from and forges our renewed commitment to meeting the challenges of the future.
- It unites us. Whether it’s on department letterhead or an alumni t-shirt, having one, cohesive visual identity will enhance our already strong feeling of community.
- It distinguishes us. There are a lot of colleges and universities in the Northeast, but none quite like ESU. We’re unique. Our visual identity is, too.
- It helps us connect. Whether people visit us on campus or online, we want to make sure that who we are comes through loud and clear.