Dan DiZio, founder of the Philly Pretzel Factory, spoke at East Stroudsburg University on April 4, 2018.

Dan DiZio ’95, ESU alumnus and founder of the Philly Pretzel Factory, started his entrepreneurial journey at the age of 11, when he was successfully selling pretzels on a busy intersection in Philadelphia and had neighborhood kids working for him in multiple areas of the city.

In 1998, Dan and his ESU college roommate Len Lehman ’94, opened the first Philly Pretzel Factory in northeast Philadelphia, creating the world’s largest Philly-style pretzel bakery. In 2004, they started Soft Pretzel Franchise Systems, Inc., with over 150 locations. In 2012, Dan appeared on the reality series “Undercover Boss.”

Dan DiZio ’95, ESU alumnus and founder of the Philly Pretzel Factory, started his entrepreneurial journey at the age of 11, when he was successfully selling pretzels on a busy intersection in Philadelphia and had neighborhood kids working for him in multiple areas of the city.

In 1998, Dan and his ESU college roommate Len Lehman ’94, opened the first Philly Pretzel Factory in northeast Philadelphia, creating the world’s largest Philly-style pretzel bakery. In 2004, they started Soft Pretzel Franchise Systems, Inc., with over 150 locations. In 2012, Dan appeared on the reality series “Undercover Boss.”

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