PRSSA 2024 Mid-Atlantic Conference

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Current:PRSSA 2024 Mid-Atlantic Conference

PRSSA 2024 Mid-Atlantic District Conference

Bloomfest: Grow Into Your Potential!
In-person - April 19 and 20, 2024

East Stroudsburg University is excited to host Bloomfest, its first-ever District Conference. Bloomfest will have separate panels discussing topics regarding crisis management, social media, entrepreneurship, as well as diversity and community.

Bloomfest will also be holding a speed networking event, in which participants will be able to dedicate one-on-one time with different alumni and professionals. Come ready with your resumes, business cards, and two-minute business pitches!

Email Xzy-Nayé Campbell with any further questions.

Special Events

Speed Networking: Friday April 19, 5:00-6:30 Speed Networking Event with Alumni & Speakers (Located at the Sci-Tech Building)

During the event, PRSSA is hosting more than 20+ alumni for participants to network with to further amplify your career. Participants will have the opportunity to network with a communication professional one-on-one. Bring your resumes, business cards, and more to embark further on your career path!
Conference Reception: Friday April 19, 6:30-7:30 Conference Reception (Located at the Sci-Tech Building)

ESU PRSSA will host the Conference Reception & a light dinner will be served at food stations.

ESU President and the Provost are expected to attend.

Monroe County PA Legislators, Rep. Tarah Probst (D), Maureen E. Madden (D), and PA Senator Rosemary M. Brown (R) will attend and socialize with the attendees.
Meals: Friday April 19, 1 - 1:40 Welcome Lunch

Friday April 19, 6:30 - 7:30 Conference Reception

Saturday April 20, 8:30 - 9:00 Welcome Breakfast

Saturday April 20, 2:00 - 3:00 Closing lunch & awards

Event Program and Speakers

Time	Speaker
Friday April 19th
2:00 - 2:45 Social Media/AI Presentation	Alissa Poster '16, Senior Vice President, Branding & Influencer Marketing at Awestruck
3:00 - 3:45 Public Relations and Crisis Management panel	Amanda Forgione '11, Head of Marketing and Communications, Beeler.Tech Jessica Vallejo '15, Communications Specialist Mayo Clinic
4:00 - 4:45 Governmental and Financial PR	Vito Palmeri, Account Director at 5W Public Relations Louis Wein '18, Senior Public Relations Strategist at Fannie Mae Sean Ann Schoen, '13 Assistant Vice President - Director of Marketing at PS Bank
Saturday April 20th
9:00 - 9:55 Leadership Summit - PRSSA updates	Melina O'Neal, PRSSA National VP of Career Service
10:00 - 10:45 Diversity panel	Tameko Patterson, Deputy Director Project Management, Sanofi Avery Gardner '13, Manager, Employee Communications and Engagement, ServiceNow Alyssa Calilap '12, Global Employee Experience Lead, Sanofi Consumer Healthcare
11:00 - 11:45 Celebrity & Fashion PR Presentation via Zoom	Chelsea Martineau '15, Manager, Media Relations & Public Affairs at Pandora (previously Senior Account Director at LaFORCE, & Account Manager at Sunshine Sachs)
12:00 - 12:45 News Media Relations Panel	Laurie Monteforte '05, Founder and CEO, Strong Mountain Media Elizabeth Reeves '19, Public Relations Coordinator at Strong Mountain Media
1:00 - 1:45 Recent Alumni "Where are they now?" Panel	Jamal Cooley '20, Senior Digital Designer, Graphics, Philadelphia Eagles Austin Weitman '22, CX at Bilt Rewards Francesca Palmeri '23, Financial Professional, Levine Financial Group

If you have any questions about Communication, contact our department secretary at (570) 422-3812 or email mcameron@esu.edu.

Contact Information

Campus Address: Monroe Hall
Phone:: (570) 422-3812
Fax:: (570) 422-3402 (Fax)

Title of Department Leader: Department Chair
Name: Andrea McClanahan
E:: amcclanahan@esu.edu
Phone:: (570) 422-3697