Douglas C. Friedman
Associate Professor of Business Management, Department Chair
Education
B.A., Economics University of Pennsylvania
M.B.A., Marketing Baruch College, CUNY
Ph.D., University of Michigan
I teach a wide range of marketing classes, primarily Marketing Research, Sales Management and Retail Management, though I have taught several other classes as well. My research focuses on Retailing, especially by small retailers, and learning theory
Teaching Interest
Marketing Research, Sales Management, Retail Management, Marketing Strategy, Advertising Management, Consumer Behavior, Principles of Marketing
Research Interest
Retailing, especially small business retailing, Learning theory
Special Hockey of the Lehigh Valley, Monroe County Technical Institute, Pocono Hispanic Association, Reviewer for Qualitative Marketing Research: An International Journal
Student Group Advising
American Marketing Association
Publications & presentations
Refereed Articles & Book Chapters:
Brown, Terence A., Douglas C. Friedman and Zinaida Taran (2017), “Showrooming and the Small Retailer,” in Russell W. Belk (ed.) Qualitative Consumer Research (Review of Marketing Research 14), 79-94.
Xi, Yue, Jaejin Jang, Douglas C. Friedman and Wanrong Hou (2015), “A Tardiness-Concerned Constructive Method for the Identical Parallel Machine Scheduling,” International Journal of Advanced Manufacturing Technology, 79 (5), 851-862.
Blackwood, Thomas, and Douglas C. Friedman (2015), “Join the Club: Effects of Club Membership on Japanese High School Students’ Self-Image,” Japan Forum, 27 (2), 257-275.
Friedman, Douglas C., Terence A. Brown and Zinaida Taran (2011), “Store Expertise as a Driver of Satisfaction and Share of Wallet,” International Review of Retail, Distribution and Consumer Research 21 (September), 375-389.Ahuvia, Aaron C. & Douglas C. Friedman (1998), “Income, Consumption, and Subjective Well-Being: Toward a Composite Macromarketing Model,” Journal of Macromarketing, 20 (Fall), 153-168.
Refereed Proceedings & Presentations:
Taran, Zinaida, and Douglas C. Friedman (2016), “More Giving, Less Happiness: Impact of Online Gaming Sweepstakes on Customer Satisfaction: The Case of HSN’s Spin to Win,” Proceedings of the Marketing Management Association, 68-73.
Xi, Yue, Jaejin Jang and Douglas C. Friedman (2014), “A Look-ahead Heuristic for Parallel Machines Production in Minimizing Total Weighted Tardiness,” 25th POMS Conference, Atlanta, GA, 051-0399.
Brown, Terence A., Douglas C. Friedman and Zinaida Taran (2013), “Showrooming and the Small Retailer: Setting a Research Agenda,” Proceedings of the Marketing Management Association, 46-48.
Friedman, Douglas C. (2012), “Social Responsibility, Sustainability, Ethics, and Students,” presentation at Marketing Management Association Conference Round table, Chicago, March 29.
Tiran, Zinaida, Ryann Reynolds-McIlnay and Douglas C. Friedman (2011), “Friendship Online and Off: A Qualitative Study of Student Attitudes,” Proceedings of the Marketing Management Association, 184-189.
Friedman, Douglas C., and Terence A. (2010), “Specialty Store Expertise: Scale Development,” Proceedings of the Marketing Management Association, 198-201.
Friedman, Douglas C. (2009), “Benefits of Matching Learning Styles and Training Methods: Lessons from the Internet,” Proceedings of the Atlantic Marketing Association, 24, 136-142.
Friedman, Douglas C., and Terence A. Brown (2009), “Specialty Retail Store Customers: How Heavy Users Differ,” Proceedings of the Marketing Management Association, 173-176.
Friedman, Douglas C. (2008), “Visual and Verbal Learners and Need for Cognition: Learning Style vs. Preference,” Proceedings of the Marketing Management Association, 103-106.
Friedman, Douglas C. (2007), “Training and Co-Production of Services: Lessons from the Internet,” Proceedings of the Atlantic Marketing Association, 23, 83-89.
Friedman, Douglas C. (2007), “Visualizers and Verbalizers: A New Scale,” Proceedings of the Marketing Management Association, 181-185.
Friedman, Douglas C. (2006), “Co-Production of Services: A New Framework,” Proceedings of the Atlantic Marketing Association, 22, 171-176.
Friedman, Douglas C. (1997), “Does a Full Wallet Bring Good Cheer?: The Effects of Income and Consumer Behavior on Subjective Well-Being” Winter 1997 Society for Consumer Psychology Meeting, 65-70.
Working Papers:
Friedman, Douglas C., Terence A. Brown, and Zinaida Taran (2011), “Perceived Salesperson Expertise in Specialty Retailing,” Penn State Harrisburg School of Business Administration Working Paper Series No. 11-21.
Brown, Terence A. and Friedman, Douglas C. (2008), “Retailing, Satisfaction, and Store Expertise,” Penn State Harrisburg School of Business Administration Working Paper Series No. 08-14.
Friedman, Douglas C. (2000), “Oasis or Mirage: Does Customer Delight Really Yield Disproportionate Gains in Customer Retention and Loyalty?” University of Michigan Business School Working Paper Series No. 00-05.
Douglas L. Nay
Associate Professor of Business Management
Education
B.S., 1982, Rutgers University
M.B.A., 1988, New York University
D.P.S., 2003, Pace University
Research interests include benefit and L3C corporations and Corporate Social responsibility and Leadership case studies. Currently teaching Business Ethics, Human resource Management and Principles of Management undergraduate,Leadership, Organizational Behavior and Research in the Masters degree program.
Daisy C. Wang
Professor of Business Management
Education
B.S., 1995, National Chengchi University
M.B.A., 2004, The Ohio State University
Ph.D., 2011, Southern Illinois University
I teach Organizational Strategy, International Management, Logistics Management, and all other Management related courses. My research interests are as diverse as my teaching, including supply chain strategies, entrepreneurial orientations/mindsets studies under different cultural backgrounds, small business management strategies etc. My current creative work will be traveling luxury with small budget!! I traveled to Maldives, Bora Bora, Japan, China, Poland, Peru in the past few years either with free flight tickets or stayed in nice hotels for free!!!!! (bigger accomplishments than receiving PhD)
Teaching Interest
How to start a new business with sound strategic plans
Research Interest
Everything business related
Service
University senate, Pro Bono consulting service for small businesses, NCC joint program advisor/coordinator
Yue Xi
Associate Professor of Business Management
Education
B.B.A., 2000, Capital University of Economics & Business
M.S., 2004, University of Wisconsin Platteville
Ph.D., 2013, University of Wisconsin Milwaukee
Weichu (Webb) Xu
Associate Professor of Business Management
Education
B.A., 1995, Zhejiang University
M.B.A., 2005, Purdue University
Ph.D., 2010, Old Dominion University
My teaching and research are mainly in management field such as strategy, leadership, etc.
Teaching Interest
Small Business Management, Organizational Behavior, Organizational Control Systems, Human Resource Management, Principles of Management, Organizational Strategy, Organizational Leadership, Quantitative Business Analysis, Project management, Entrepreneurship
Research Interest
Strategic Decision Making, Corporate Governance, Corporate Sustainability, Leadership, Corporate Strategy, Family Business
Tribhuvan N. Puri
Professor of Business Management
Education
Bachelors of Technology, 1971, G.B. Pant University, Pantnagar, India
Masters of Technology, 1974, Indian Institute of Technology, Kanpur, India
M.A., 1985, The University of Tennessee, Knoxville
Ph.D., 1986, The University of Tennessee, Knoxville
Robert J. Thomas
Instructor of Business Management
Education
B.S., King's College
MBA, University of Scranton
Bob joins ESU's tenured-track faculty with 26 years of college and university administration experience and three years of full-time faculty teaching experience. Bob served in public accounting with Coopers & Lybrand (now PWC) in their Philadelphia office for five years prior to his career in higher education. Bob is a veteran who retired from the Pennsylvania Army National Guard in 2004 at the rank of Major after 23 years of service. Bob and his wife Beverly reside in Swoyersville, PA. They are the proud parents of three daughters and proud grandparents of five grandchildren.
Carol Dimopoulos
Assistant Professor of Business Management
Education
B.S., State University of New York-Empire State College
M.B.A., Sage College of Albany
Ed.D., The University of Illinois Urbana Champaign
DEI, Teaching and Learning Certification with Merit
I am proud to join ESU as a high-profile global business leader and experienced academic with over 22 years as an executive and entrepreneur in the tourism industry and 14 years of university level teaching experience.
I am a contemporary professor who focuses on teaching students how to apply their course learning to their lives. I strive to create a challenging and engaging learning environment in which students discover their unique interests and abilities, sparking a passion for innovation, independent learning and life-long scholarship.
Research Interest
Mindful leadership, the development of self-agency through education and entrepreneurship (global perspective-including study abroad participants), innovation in entrepreneurship, responsible and social entrepreneurship, DEI application in the workplace, Women in Leadership including gender bias and outcomes of in-prison higher education business degree programs, students post incarceration.
