Faculty

Education

A.A.S., 1999 Taiwan Hospitality and Tourism College
B.S., 2002 Chinese Culture University, Taiwan
M.S., 2004 Chinese Culture University, Taiwan
Ed.D., 2010 University of Northern Iowa

Dr. Chiang teaches undergraduate courses including International Tourism, Community Tourism, Hospitality Data Analytics and Meeting Convention and Management and serves as the ESD club adviser. His research interests include: Community Tourism Development, Leisure Management, and Destination Management.

Teaching Interest

International Tourism, Community Tourism, Meeting Convention and Management, Hospitality Data Analytics

Research Interest

Community Tourism Development, Leisure Management, Destination Management, Bioelectrical impedance analysis

Publications & Presentations

Selected Publications:

Chiang, L. M., & McMullin, B. (2019). Destination management and marketing. In Hospitality: An Introduction 17th edition. Brymer, R. Kendall Hunt Publishing Co.

Chiang, L. M., & Sha, J. T. (2019). Sport tourism and leisure travel. In Leisure Sport Strategic and Management (休閒体育項目策划與管理). 高等教育出版社. Pg.220-232.

Casebolt, K.M., Chiang, L. M., Melton, B., Russell, J. (2017). College/University instructional physical activity programs and academic success in higher education. International Journal of Kinesiology in Higher Education. 28, 2.

Lai, C. C., Lu, H. K., Chiang, L. M., Chiang, J., Hsieh, K. C., & Lai, C. L. (2017). Evaluation of a leg-to-leg bioimpedance device in the estimation of abdominal visceral fat for the elderly - comparison with CT. International Journal of Gerontology. 11(3), 144-148.

Lu, H. K., Chiang, L. M., Chen, Y. Y., Chuang, C. L., Chen, K. T., Dwyer, G. B., Hsu, Y. L., Chen, C. H., & Hsieh, K. C. (2016). Hand-to-hand model bioelectrical impedance analysis to estimate fat free mass in a healthy population. Nutrients, 8, 654; doi: 10.3390/nu8100654.

Chen, K. T., Chen, Y. Y., Wang, C. W., Chuang, C. L., Chiang, L. M., Lai, C. L., Lu H. K., Dwyer G. B., Chao, S. P., Shih, M. K., and Hsieh, K. C. (2016). Comparison of standing posture bioelectrical impedance analysis with DXA for body composition in a large, healthy Chinese population. PloS One, 11(7): e0160105.

Chiang, L. M., & Wang, D. (2015). Consumerism, In The Encyclopedia of Tourism, Springer. Chiang, L. M., Zhang, P., & Casebolt, K. (2013). A Comparison of College Students’ Physical Activity between Taiwan and the United States. Asian Journal of Exercise and Sports Science, 10(2), 49-59.

Chiang, L. M., Casebolt, K., Tan, J. G., Lankford, S. V., & Wilson, J. (2011). A pilot study of an instrument measuring leisure satisfaction and life satisfaction in an outpatient leisure activity program. Therapeutic Recreation Journal, 10LV, 3, 231-252.

Chiang, L. M., Cebula, E., & Lankford, S. V. (2009). Benefits of Tai Chi Chuan for Older Adults: Literature Review. World Leisure Journal, 51(3), 184-196.

Selected Presentations:

Bloch, A., & Chiang, L. M. (2019). Marketing Analysis for Local in PTY, a Walking Tour of El Chorrillo, Panama City. 2019 Annual International Council on Hotel, Restaurant, and Institutional Education Summer Conference & Marketplace. New Orleans, LA.

Chuang, I. F., Lu, W. L., Chiang, L. M. (2019). The difference in color preference among different gender and age groups in airline website. 9th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference. Portsmouth, UK.

Chiang, L. M. (2018). Health and physical wellness trends in the United States. Chinese Culture University, Taipei, Taiwan.

Chiang, L. M. (2018). Perspectives in international leisure sport tourism development. Guangzhou Sport University, Guangzhou, China.

Chiang, L. M. (2018). Tourism Education. 2018 International Tourism Education and Innovation Forum. Chinese Culture University, Taipei, Taiwan.

Zhang, H., Rong, D. P., Daniel, D., Lee, J. D., & Chiang, L. M. (2017). An empirical study of different sport sponsorship types and its effect on brand equity: A Chinese Basketball Association case study. International Journal of Management and Applied Science, 3, 8, 92-98.

Chiang, L. M., & Moranville, A. (2017). Travel & Tourism SIG Presentation: A Systematic Review on Passenger loyalty. 2017 Annual International Council on Hotel, Restaurant, and Institutional Education Summer Conference & Marketplace. Baltimore, MD, USA.

Chiang, L. M. (2015). The economic impact and trend analysis of the tourism industry in the Pocono Mountain Region. 2015 International Academic Conference on the Prospects of Technical and Vocational Education. Taiwan.

Chiang, L. M., & McMullin, R. (2015). Travel & Tourism SIG Presentation: Developing & Organizing National/International Educational Tours. International Council on Hotel, Restaurant and Institution Educators (ICHRIE). Orlando, FL.

Hsieh, K. C., Chen, K. T., Chen, C. H., Wu, C. S., Chen, Chen, Y. Y., and Chiang, L. M. (2015). A pilot study on bioelectrical impedance analysis and anthropometric measuring methods estimating body fat percent in Taiwanese male participants. 2015 Taiwan movement and exercise science association, Taiwan exercise sociology association joint international convention. Taichung, Taiwan.

Education

B.B.A., 2013 Columbia Southern University
E.M.B.A., 2015 Jack Welch Management Institute, Strayer University
Graduate Certificate, 2019 Penn State University
Ph.D. 2020 Iowa State University

I teach undergraduate hospitality courses, especially those focusing on culinary arts, beverage management, and restaurant operations. I am fascinated by wine and enjoy blind tasting. I have 20 years experience in the hospitality industry, on both sides of the kitchen door. I am also the faculty advisor for the Hospitality and Tourism Management Club.

Teaching Interest

Wine studies, Restaurant operations, Club management

Research Interest

Private club member behavior, Mental health and wellness in the hospitality industry, Wine and wine sommelier training

Service

American Culinary Federation - Chefs of Milwaukee (past president, various board positions)

Student Group Advising

Hospitality and Tourism Management Club

Publications & Presentations

Meitner, F., Lee SJ. (2020) Service Quality: What is it and how do you measure it? Club Director, 16-22.

Meitner, F., Lee SJ. (2020) Attachment – Fundamentals First. Club Director, 18-24.

Meitner, F., Lee SJ. (2020) How to Improve Member Loyalty at Your Club. Club Director, 34-40.

Meitner, F., Lee SJ. (2020) An Examination of Overlooked Routes to Member Satisfaction and Loyalty: Psychological Ownership, Group Identity, and Attraction. (Webinar), National Club Association.

Meitner, F., Lee SJ. (2020) Development of a Quality Service Metric for Private Club. ICHRIE, 2020 (accepted but postponed due to pandemic).

Brey, E.T., & Meitner, F. (2020). Designing research for maximum impact: Increasing the effectiveness of knowledge transfer through methodology. 3rd bi-annual Tourism Intelligence Forum International Conference, Algarve, Portugal.

“Development of a Quality Service Metric for Private Clubs: CLUBSERV”, Hospitality Graduate Conference, Houston TX, 2019

“Examining the Impact of Psychological Ownership on Satisfaction and Loyalty: The Moderating Effect of Membership”, ICHRIE Poster Session, Palm Desert CA, 2018

“Examining the Impact of Psychological Ownership on Satisfaction and Loyalty: The Moderating Effect of Membership”, Central ICHRIE Poster Session, Ames IA, 2018

Education

A.S., 1980 Penn State Hazleton
B.B.A., 1985 Penn State Harrisburg

Professor Barrett is currently the President & CEO of Pocono Mountains Visitors Bureau (PMVB). He has over 35 years of management, executive and leadership experience.

Chris was Executive Vice President/COO/CFO for Target Media and Target Digital, a leading east coast media and advertising firm headquartered in Harrisburg, PA. Prior to Target Media and Target Digital he held multiple senior management roles ranging from sales and marketing to theme park operations with Hershey Entertainment & Resorts for over twenty years.

Education

B.S., 2015, University of Missouri
M.S., 2017, Conrad N. Hilton College, University of Houston
Ph.D., 2023, White Lodging–J.W. Marriott, Jr. School, Purdue University

Professor Yongwook “Yong” Ju combines real-world experience in the hospitality industry with data-driven research and student-centered teaching. Before joining academia, he held a variety of hospitality roles, including serving as a general manager at a mid-scale hotel. His experience across hotel operations, from front desk to banquet services, allows him to connect classroom concepts to real industry practice.

In the classroom, Professor Ju emphasizes applied learning, analytics, and critical thinking, thereby helping students develop practical skills that translate directly to careers in hospitality and tourism. His research examines how guests think, feel, and make decisions, with a focus on service quality and hospitality marketing. He also applies business analytics techniques, such as sentiment analysis and topic modeling, to better understand consumer behavior in the hospitality industry. His work has been published in leading hospitality journals and presented at international conferences.

Teaching & Research Interests

Hospitality Operations, Management, and Marketing: Service Operations Management, Management Information Systems (MIS), Human Resources, Legal and Ethical Frameworks, and Managerial Accounting & Finance. Service Marketing and Consumer Behaviors in the Hospitality Industry: Service Quality and Experience, Marketing Communication, and the Consumer Decision-Making Process. Hospitality Data Analytics and Data-Driven Decision Making: Business Analytics, Text Analysis, Topic Modeling, Sentiment Analysis, and Mixed-Method Research.

Publications & Presentations

Ju, Y., & Jang, S. S. (2026). Beyond Satisfaction: How Idiosyncratic Service Experience Shapes Behavioral Intentions in Boutique Hotels. Proceedings of the Northeast North American Council on Hotel, Restaurant, and Institutional Education (CHRIE) Conference, Pocono Manor, Pennsylvania. Manuscript Accepted.

Ju, Y., Meitner, F., & Chiang, L. (2025). Uncorking Experience Dimensions: Text Analytics of Pennsylvania Winery Reviews, Proceedings of the Global Conference on Hospitality and Tourism Management, Toronto, Ontario, Canada.

Ju, Y. (2024). Exploring the Roles of Cognitive and Affective Loyalty in Hotel Brand Crisis, Proceedings of the Global Conference on Hospitality and Tourism Management, Vancouver, British Columbia, Canada.

Ju, Y., & Jang, S. S. (2023). The Effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty. International Journal of Hospitality Management, 108, 103357.

Ju, Y., & Jang, S. S. (2023). A Conceptual Approach to Idiosyncratic Service Experiences at Boutique Hotels. Proceedings of the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Pomona, California.

Ju, Y., & Jang, S. S. (2022). Exploring the Effect of Perceived Sensory Experience Value on Behavioral Intentions: Evidence from Boutique Hotels. Proceedings of the Annual Asia Pacific CHRIE Conference, Malaysia.

Ju, Y., & Jang, S. S. (2022). Understanding Service Failure Trivialization Behaviors: A Mixed-Method Approach. Proceedings of the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas.

Ju, Y., & Jang, S. S. (2021). Review Sentiment and Customer Satisfaction: Does Temporal Difference Play a Role? Proceedings of the Annual Asia Pacific CHRIE Conference, Singapore.

Ju, Y., Back, K. J., Choi, Y., & Lee, J. S. (2019). Exploring Airbnb service quality attributes and their asymmetric effects on customer satisfaction. International Journal of Hospitality Management, 77, 342-352.

Awards & Honors

Best Paper Award (Nominee), Annual Graduate Education and Graduate Students Research Conference, Houston, TX, 2022

Best Paper Award (Awardee), Asia-Pacific CHRIE (International Council on Hotel, Restaurant, and Institutional Education) Conference, Singapore, 2021

Scholastic Excellence Award, Conrad N. Hilton College Alumni Association, 2017

Army Commendation Medal (ARCOM), The United States Department of the Army, 2009

Academic & Professional Certifications

Certified Hospitality Educator (CHE), American Hotel & Lodging Association (AHLA)

Certification in Hotel Industry Analytics (CHIA), American Hotel & Lodging Educational Institute (AHLEI), and Smith Travel Research (STR)

Certificate in the Effective Teaching Practice Framework, The Association of College and University Educators (ACUE)