The Marketing B.S. will provide students with the essential knowledge in areas of
advertising, consumer behavior, sales management, marketing research, and strategy,
with an emphasis on the application of ethical principles and an understanding of
how the business environment (specifically the influence of political, social, legal,
regulatory, environmental, competitive and technological concerns) affects the decisions
managers need to make.
Additionally, the program will emphasize spreadsheet and statistical software skills,
decision making skills, analysis, evaluation, and effective data visualization.
Career Opportunities
- Marketing managers
- Advertising account executives
- Retail managers
- Marketing research analysts
- Brand managers
- Chief marketing officers
- Sales managers
Career Development at ESU
We'll help you launch your career. Support services are available through the ESU
Career Development Center. The center offers a variety of internship opportunities,
career planning, and employment services to all ESU students and alumni.
