Sport Management (B.S.)
Prepare for a professional career in the sports management industry.
The COSMA-accredited Bachelor of Science degree program reflects the realities of the modern sport marketplace.
Graduation from this program provides students with the professional preparation for a successful career in the sport industry.
Course offerings are comprehensive, hands-on, and student-focused. Students are able to pursue professional careers in sport business, athletic administration, coaching, sport media and communications and marketing.
All About Sport Management at ESU
What do students learn to do?
Throughout coursework and non-classroom activities, students will learn how to:
- Build a sport marketing plan for sport organizations
- Design and conduct a sport management research project
- Analyze sport data for problem-solving
- Plan and execute a sporting event
- Manage sport facilities
- Apply critical thinking skills into real life situations
- Prepare for a professional career in sport industry
COSMA Accreditation
ESU's Sport Management major has been awarded accreditation from the Commission on Sport Management Accreditation.
ESU is one of just 35 universities globally to have COSMA accredited programs[1], which is less than 10% of all universities offering sport management programs. ESU students and alumni benefit from the COSMA accreditation that verifies quality education and promotes excellence in sport management academia.
[1] As of April 2021.
Career Opportunities
Graduates of ESU's Sport Management program obtain jobs in professional sports, college athletics, amateur sports, recreation sports, and the sporting goods business.
Alumni of the sport management major have earned positions as:
- Vice President of Facilities, Philadelphia Eagles
- Manager, Sales Support, The Madison Square Garden Company
- Director of Business Development, Tyson Group
- Executive VP of Marketing and Business Strategy, FEVO
- Corporate Partnerships Management, Philadelphia 76ers
- Senior Allocation Analyst, Under Armour
Hands-on Learning
ESU sport management programs offer students to work with real world sport organizations throughout their coursework. Students receive hands-on learning opportunities from multiple collaborative projects with industry, such as Special Olympics, Minor league professional baseball/hockey teams, and college athletics.
Service Learning: Developing a Marketing Plan for a Minor League Sports Team
In a collaborative effort with local minor league sport teams, students are challenged to create, research, develop, and present a marketing plan to organization representatives. By engaging in this experience, students have the opportunity to develop practical skills necessary to create professional distinction in a competitive environment. SMGT 409 Concept of Sport Marketing class has worked with Scranton Wilkes-Barre RailRiders, Wilkes-Barre Scranton Penguins, Pocono Raceway, and ESU Athletics for this service learning project.
Experienced Faculty
ESU Sport Management faculty members are experienced, highly qualified, and dedicated to student success.
Learn more about ESU and the Sport Management major.
For news, events and activities please follow Sport Management
Contact Us
Contact Information
- Campus Address
- Zimbar-Liljenstein Hall
- Phone:
- (570) 422-3495
- Fax:
- (570) 422-3824 (Fax)
- Title of Department Leader
- Department Chair, Sport Management
- Name
- Jaedeock Lee
- E:
- jaedeock@esu.edu
- Phone:
- (570) 422-3340
