Robert M. McKenzie, Ph.D.
Professor of Communication Studies
300 Analomink Street Department of Communication Studies
East Stroudsburg, PA, 18301, USA East Stroudsburg University of Pennsylvania, USA
Phone: (570) 424-5051 Phone: (570) 422-3886
Email: mckenzie@po-box.esu.edu
FORMAL EDUCATION
Ph.D. (1987-90), Speech Communication, The Pennsylvania State University; Areas of Study: Mass Communication, Rhetoric, Communication Technologies; Dissertation: "Understanding Information Needs and News Technologies of Pennsylvania Radio Stations: A Field Study."
M.A. (1984-87), Department of Speech Communication, The Pennsylvania State University; Areas of Study: International Mass Communication; Thesis: "Comparing How Americans in Britain and Britons in the United States Access Media for 'Home Country' Information."
B.A. (1980-84), Millersville University, Pennsylvania; Major: History; Minor: Business Administration.
COURSES TAUGHT:
East Stroudsburg University (Pennsylvania)
CMST 111: Speech Communication
CMST 163: Introduction to Film Study
CMST 219: Radio Practicum
CMST 229: Broadcast Journalism
CMST 253: Public Speaking
CMST 315: Voice for Broadcasting
CMST 337: Broadcast Management
CMST 384: Media Criticism
CMST 410: Comparative Media (taught also in France, and in England)
CMST 440: Ethical and Legal Issues in Broadcasting
CMST 485: Independent Study
CMST 486: Internship
CMST 510: Comparative Media (graduate-level)
California State University, San Bernardino (California)
Comm120: Oral Communication
Comm202: Mass Media in America
Comm221: Small Group Communication
Comm240: Writing for Broadcast Media
Comm243B: Radio Practicum
Comm305: Critical Approaches to Communication
Comm387: Radio Production
Hum390: Mediamerica
Comm471: Comparative Communication Systems
Comm583: Broadcast Management
Pennsylvania State University (Pennsylvania)
SpCom100A: Public Speaking
SpCom350: Small Group Communication
SpCom381: Introduction to Audio and Video Communication
SpCom497.39: Analysis and Impact of Television Advertising
SpCom497.48: Communication Role of Rock Music
ADMINISTRATIVE EXPERIENCE:
-University Advisor to WESS Radio Station, East Stroudsburg University. Responsibilities include: overseeing expenditure of approximately a $20,000.00 budget; acquiring resources for the station; consulting for a student staff of 80+; ensuring compliance with FCC regulations; 1/93-present
-Internship Coordinator, Communication Studies Department, East Stroudsburg University.
Responsibilities include: establishing contacts with local radio and tv station personnel; providing
announcements of internship openings; communicating with internship supervisors about the progress of
students; evaluating student journals and experience summaries; 9/93-present
-Director, Vintage Radio Project, East Stroudsburg University. Responsibilities include: overseeing expenditure of the donations account; organizing the collection, supervising a project archivist, attending related conferences, researching methods of digitizing the collection, facilitating broadcast of the programs on WESS Radio; 5/93-present
-Program Director, American Center for Cultural Exchange. Responsibilities included: selecting American host families for visiting French students; planning a program of outdoor and indoor activities; overseeing the expenditure of a $1400 budget; 5-7/97
-Faculty Advisor to KSSB Radio Station, California State University, San Bernardino. Responsibilities included: overseeing expenditure of approximately a $20,000.00 budget; acquiring resources for the station; ensuring compliance with FCC regulations; consulting for a student staff of 50+; 9/89-6/92
-Internship Coordinator, Communication Studies Department, California State University, San
Bernardino. Responsibilities included: establishing contacts with local radio and tv station personnel;
providing announcements of internship openings; communicating with internship supervisors about the
progress of students; evaluating student journals and experience summaries; 9/90-6/92
-Leader, EF Student Services, Eastbourne, England. Responsibilities included: teaching conversational English to Italian, Swedish, and Finnish students; arranging logistics and financing of educational field trips; remaining available for emergency situations on a 24-hour basis; summers ‘84-‘86
EDITOR POSITIONS:
-Editor, Feedback ($500 stipend per issue), a quarterly national journal published by the Broadcast Education Association, Washington, DC, 1/98-2/01
-Editor, Pennsylvania Speech Communication Annual, an annual blind-reviewed state journal published by the Speech Communication Association of Pennsylvania, 9/93-10/96
BOOK PUBLICATIONS:
-Comparing Media from Around the World (2005), Boston, MA: Allyn and Bacon.
-"News" (2004), 4,500-word Entry in the Encyclopedia of Radio, Chicago, IL: Fitzroy Dearborn
Publishers.
-"The Expositional Role of Obscenity in College Radio," (2000), Essay in The Culture of American College Radio, edited by Samuel Sauls, Ames, IA: Iowa State Press.
-"Images of the US as Perceived by US Students in France" (1999), Chapter in Images of the U.S. Around the World: A Multicultural Perspective, edited by Yahya R. Kamalipour, Albany, NY: State University of New York Press, pp. 117-134.
-Definitions of the terms "Audience Research," "International Radio," "Subliminal Audio," and "Album-Oriented Rock" (1998), Historical Dictionary of American Radio, edited by Donald Godfrey and Frederic Leigh, Westport, CT: Greenwood Publishing Group.
JOURNAL PUBLICATIONS:
-“Comparing Media Regulation between France, the USA, México, and Ghana,” (2005) Comparative
Media Law Journal, July-December, Number 6, pp. 129-170.
-“Contradictions in Obscenity and Indecency Law on U.S. Broadcasting: A Bleeping Critique” (2002),
Feedback journal, Volume 43, Number 3, pp. 28-34.
-“Audience Involvement in the Epideictic Discourse of TV Talk Shows” (2000), Communication
Quarterly journal, Volume 48, Number 2, pp. 190-203.
-"Are We Really Giving Today's Aural Age the Hearing It Deserves?" (1996), Feedback journal, Volume 36, Number 4, pp. 25-28.
-"Uniting Disparate Cultures with Like-Minded Journalism: A Case Study of USA Today and The European" (1995), Volume 20, Numbers 1-3, History of European Ideas journal, pp. 591-597.
-"Establishing a College Cable Radio Station in a Cost-Saving Environment: Variations of the KSSB Model" (1993), Feedback journal, Volume 34, Number 4, pp. 5-18.
-"Comparing the Breaking TV Newscasts of the 1989 San Francisco Earthquake: How Socially Responsible Was the Coverage?" (1993), World Communication journal, Volume 22, Number 1,
pp. 13-20
-"We Can Do More To Enhance the Electronic Sandbox" (1992), Feedback journal, Volume 33, Number 3, pp. 2-6
-"A Guide to Establishing Computer-Mediated Communication between a Host Site and a Remote Site, Taken from a Case Study of the JANET-BITNET Gateway" (1991), Technological Horizons in Education journal, Volume 18, Number 10, pp. 63-66
-"Understanding Information Needs and News Technologies of Pennsylvania Radio Stations" (1989), Speech Communication Association of Pennsylvania Annual journal, Volume XLV, pp. 65-74
BOOK REVIEWS:
-Book Review (2001) of The Radio Broadcasting Industry (2001) by Alan B. Albarran and Gregory G.
Pitts, in Feedback journal, Volume 42, Number 1, p. 24.
-Book Review (1994) of Screening History (1995) by Gore Vidal, Cambridge: Harvard University Press, in History of European Ideas journal, Volume 21, Numbers 4-6, pp. 1-3.
-Book Review (1994) of Marshall McLuhan: The Medium and the Messenger (1989) by Philip Marchand, New York: Ticknor and Fields, in Interpersonal Computing and Technology (On-line journal), vol. 2, n. 2, pp. 28-30.
-Book Review (1988) of Poor Reception: Misunderstanding and Forgetting Broadcast News (1987) by Barrie Gunter, Hillsdale, NJ: Lawrence Erlbaum Associates, in Communication Quarterly, vol. 37,
p. 78.
-Book Review (1988) of The Economics of Television (1988) by Richard Collins, Nicholas Garnham, and Gareth Locksley, Hillsdale, NJ: Sage Publications, in Communication Quarterly, vol. 37, p. 152.
POPULAR-PRESS PUBLICATIONS:
-“Janet Jackson’s Breast Shows We Live in a Small World,” Letter to the Editor, Pocono Record
Newspaper, 1/04
-“Why Does the U.S. Population Favor the War Against Iraq, When Most of the Rest of the World is
Against It?”, Weekly Professor Article, Pocono Record Newspaper, 3/13/2003
-“How Do They Come Up with the Ratings for the Top Television Shows?”, Weekly Professor article,
Pocono Record newspaper, 5/23/02
-"Europe's Highways Make Ours Look Sick," Letter to Editor, Pocono Record newspaper, 9/96
-"Vintage Radio Research," Radio Recall newsletter, pp. 6-8, 2/96
-"Wireless to Boombox: Radio Still Evolves" (December 1991), Annual Inland Empire Business Journal, p. 10
-"Cable Television Brings Us Closer to Global Village," OpEd, San Bernardino Sun newspaper, pp. D1 and D4, 3/91
PRESENTATIONS:
-Presentation, “Comparing the Financing of Media in Sweden, México, the USA, and China,” 6th
National and 2nd International Congress of Media Law, México City, México, 11/05.
-Presentation, “Comparing Media Regulation Between France, México, the USA, and Ghana,” 5th
National and 1st International Congress of Media Law, Querétara, México, 11/04.
-Presentation (Co-authored with Glenn Geiser-Getz), “Crossing Over: The Mainstreaming of Psychic
Television,” Far West Popular Culture and Far West American Culture Associations convention,” Las
Vegas, 2/03
-Presentation, “Maintaining Continuity and Commitment from Student Volunteers in College Radio,”
College Broadcasters Incorporated convention, New Orleans, Louisiana, 10/01
-Paper Presentation, “Innovating Educational Programming on College Radio,” (2nd place $100 cash
award), Broadcast Education Association convention, Las Vegas, Nevada, 4/01
-Presentation, “Striking the Balance between Student Autonomy and Curricular Offerings in College
Radio, College Media convention, Washington, DC, 11/00
-Paper Presentation, "A Critique of Obscenity Law in College Radio," (2nd place $100 cash award),
Broadcast Education Association convention, Las Vegas, Nevada, 4/00
-Presentation, "Talk Radio as Community Affairs Programming," College Media convention, New York
City, 3/00
-Presentation, "The ESU Vintage Radio Project: Bringing Back the Lone Ranger, Fibber McGee and
Molly, Jack Benny and Other Classics on WESS Radio 90.3 FM," Friends of Eastern Monroe County
Public Library, Eastern Monroe County Public Library, 3/00
-Presentation, "Forging the New Identity of Correspondence Journal for Feedback," Broadcast Education Association convention, Las Vegas, Nevada, 4/99
-Paper Presentation (co-authored with Kim Rosengrant), "Making a Case for Internships with Radio and TV Stations, for Environmental Studies Students at Two-Year and Small Colleges," Broadcast Education Association convention, Las Vegas, Nevada, 4/99
-Paper Presentation, "Hosting a TV Talk Show: Epideictic Discourse in a Modern Age," President's
Colloquium, East Stroudsburg University, 11/98
-Presentation, “Shifting the Learning Model for College Radio from “Deejay Training” to “Communication Skills,” Broadcast Education Association convention, Las Vegas, Nevada, 5/98
-Presentation, "Public Speaking Skills for Community Leaders," Pocono Leadership conference,
Caesar's Resort, 3/98
-Paper Presentation, "Mass-Mediated Homesickness as a Form of Estrangement Experienced by
American Students in France," International Society for the Study of European Ideas conference,
Utrecht, Holland, 8/96
-Paper Presentation, "The Radio Practicum: Where Faculty and Students Meet Halfway," Speech Communication Association convention, 11/95
-Presentation, "The Use of Email in Broadcast Journalism," Computer Technology Day, East Stroudsburg University, 10/95
-Poem Presentation, Robert Burns' "To A Mouse," Speech Communication Association of Pennsylvania convention, Pittsburgh, 10/95
-Presentation, "Using Email in Broadcast Journalism," Computing Across the Curriculum conference, Bloomsburg University, 4/95
-Paper Presentation, "Engaging Ordinary Citizens in House Sub-Committee Hearings," Speech
Communication Association convention, New Orleans, 11/94
-Paper Presentation, "Advising a Part 15 Radio Outlet: Regulatory Issues and Campus Benefits," Second Place $200 Cash Award, Broadcast Education Association convention, Las Vegas, 3/94
-Paper Presentation, "Uses of Obscenity in College Radio," Speech Communication Association convention, Miami, 11/93
-Paper Presentation, "A Rhetorical-Structural Analysis of Hypocrisy in Breaker Morant," Speech
Communication Association convention, Chicago, 10/92
-Paper Presentation, "Uniting Disparate Cultures with Like-Minded Journalism: A Case Study of USA Today and The European," International Society for the Study of European Ideas conference, Aalborg University, Denmark, 8/92
-Paper Presentation, "Comparing Breaking TV Newscasts of ABC, CBS and CNN to Determine How Socially Responsible Their Coverage of the 1989 San Francisco Earthquake Was: A Content Analysis," World Communication Association convention, University of Helsinki, Finland, 8/91
-Paper Presentation, "Instruction Within a Diversified Format: The KSSB Cable Experience," Western Speech Communication Association convention, 2/91
-Presentation, "Preliminary Results of Content Analysis of Network TV News Coverage of the 1989 San Francisco Earthquake," Techniskolan Jacobbson, Hassleholm, Sweden 12/90
-Presentation, "The Set-up of Electronic Mail in Penn State's Small Group Discussion Course," Eastern Communication Association convention, 5/89
-Paper Presentation, "Applications of Rhetorical Methods to Mass Communication Research," Speech Communication Association convention, 11/88
-Paper Presentation, "Comparing the Use of Media by Americans in Britain and Britons in the United States for Accessing 'Home Country' Information," Speech Communication Association convention, 11/88
-Paper Presentation, "The Rhetoric of Liveaid in Britain and America: One Show, Two Versions," Speech Communication Association convention, 10/88
-Workshop Presentation, "Uses of Electronic Mail in Teaching Small Group Communication," Speech Communication Association convention, 10/88
-Paper Presentation, "JANET-BITNET: The Anglo-American University Computer Connection," Eastern Communication Association convention, 5/88
-Paper Presentation, "Understanding Information Needs and Technologies of Pennsylvania Radio Stations," Speech Communication Association of Pennsylvania convention, 10/87
-Workshop Presentation, "Studio Production Techniques as the Key to the Success of the Rolling Stones," Speech Communication Association of Pennsylvania convention, 10/87
-Paper Presentation, "Critical-Cultural Studies and the Uses and Gratifications Approach: Integrating an Audience Research Design," Eastern Communication Association convention, 5/87
PROFESSIONAL PERFORMANCE:
-Host, “The Talk Show,” Tuesdays 5-6pm, WESS Radio (90.3 FM), 9/93-present
-Host, “Stones Hour,” Tuesdays 6-7pm, WESS Radio (90.3 FM), 9/98-present
-Voiceover, “Prince Hall Scholarship Golf Tournament” television commercialS, ’01, ‘02, ‘03
-Voiceover, "Pennsylvania Association of Councils of Trustees" video, 10/98
-Voiceover, "Orientation to Art Department" video, 10/97
-Voiceover, "ESU's Evening Degree Program" radio commercial aired on WSBG Radio, 4/96
-Voiceover, "What Movement Studies and Exercise Science Can Offer You at ESU" video, 11/94
-Voiceover, "A Visitor's Orientation to the Delaware Water Gap Park" video, 10/93
PROFESSIONAL CONSULTING:
-Curriculum Consultant ($500), Department of Media, County College of Morris, New Jersey, 10/99
-Video Consultant ($50), "Integrated Computer Curriculum," Logo Lessons company, State College, Pennsylvania, 6/87
GRANTS, APPROPRIATIONS, AND AWARDS:
-US Embassy Honorarium ($3000), México City, to support travel to present research at the 5th National
and 1st International Congress of Media Law
-Federal Appropriation, Institute of Museum and Library Services ($74,000), for activities to establish a
Vintage Radio Museum at East Stroudsburg University of Pennsylvania, 7/1/04-1/1/06.
-Summer Research Grant ($2000), Faculty Development and Research Committee, for data collection on
Mexican and Ghanaian media, 12/03-5/04
-Summer Research Grant ($500), Faculty Development and Research Committee, for data collection on
Swedish Media, 6/03
-Fellowship ($1,700), National Association for Television Programmers and Executives (NATPE)
for participation in NATPE Conference, Las Vegas, 1/02
-Community Grant ($4000), Pennsylvania Department of Agriculture ($2000), East Stroudsburg
Borough ($2000), for tree plantings in East Stroudsburg Borough, 1/99
-Project Grant ($675), East Stroudsburg University Foundation, for purchase of minidisks for Vintage Radio Project, 11/98
-Research Grant ($500), East Stroudsburg University Foundation, for travel to museums in New York, Chicago, and Washington to learn how media collections are archived and accessed, 9/94
-Research Grant ($750), School of Arts and Sciences ($500), Faculty Development and Research Committee ($250), ESU, for Collection of Video Tape Data on House Sub-Committee Hearings at Purdue University Public Archives, 6/94
-Cash Award ($100), Broadcast Education Association, for 2nd Place Paper Presented at Student Media Advisor's Panel in Las Vegas, 3/94
-Mini Grant ($1,990), California State University, San Bernardino, for Production of "Trilogy," a local TV news magazine aired on KCSB community-access television, 6/92
-Summer Fellowship ($1,900), California State University, San Bernardino, for Collection of Data on CNN TV News Coverage of the San Francisco Earthquake, 10/89
-Graduate Studies Research Grant ($300), Pennsylvania State University, for Collection of Doctoral Dissertation Data, 3/89-5/89
-Research Grant ($1500), Thomas and June Beaver Fellowship, Pennsylvania State University, for Field Study of Pennsylvania Radio Stations, 6/88-8/88
-Research Grant ($1500), Thomas and June Beaver Fellowship, Pennsylvania State University, for Research into Applications of Computer Communications to Pennsylvania Radio Stations, Television Stations, Daily and Weekly Newspapers, 6/87-8/87
-Research Grant ($1500), Graduate Studies ($500), Speech Communication Department ($300), Sociology Department ($500), School of Communications ($200), Pennsylvania State University, for Survey of Information Needs and Technologies of Pennsylvania Media, 6/87-8/87
-Research Grant ($200), Graduate Studies, Pennsylvania State University, for Collection of Master's Thesis Data, 5/86-12/86
-WIXQ Public Service Award, Millersville University, for hosting radio talk show, 5/84
-Steinman Communications Scholarship ($200), for Educational Programs Developed for WIXQ Radio, 11/83 and 4/84
SERVICE TO PROFESSION:
-Editor, Feedback journal, Broadcast Education Association, Washington DC, 1/98-10/00
-Chair, Student Media Advisors Division, Broadcast Education Association, 4/96-4/98
-Outside Evaluator, Tenure Candidate, Department of Mass Media, University of Tennessee, Knoxville,
10/97
-Manuscript Reviewer, Journal of Broadcasting and Electronic Media, 8/97-8/00
-Manuscript Reviewer, Speech Communication Association of Pennsylvania Annual journal,
3/97-present
-Editor, Speech Communication Association of Pennsylvania Annual journal, 9/93-10/96
-Chair and Respondent, Competitive Papers Panel, Student Media Advisors Division, Broadcast Education Association convention, Las Vegas, 4/95
-Vice-Chair, Student Media Advisors Division, Broadcast Education Association 3/94-4/96
-Manuscript Reviewer, Northwest Communication Journal, 9/93-8/95
-Panel Organizer, "Engaging Ordinary Citizens in Political Policy Making," Speech Communication Association convention, New Orleans, 11/94
-Panel Organizer, "Uses of Obscenity in Academia," Speech Communication Association convention,
Miami, 11/93
-Managing Editor, Interpersonal Computing and Technology journal (electronic), 1/95-5/97
-Visiting Scholar-In-Residence, Millersville University, 10/92
-Book Proposal Reviewer, Ablex Publishing Company, 5/91-9/91
-Panel Organizer, "Four Instructional Models at University Radio Stations," Western Speech Communication Association convention, 2/91
-Panel Chair, "Rhetorical Analyses of Film and Television," Speech Communication Association of Pennsylvania convention, 10/89
-Panel Organizer, "The Use of Electronic Mail in Small Group Discussion," Eastern Communication Association convention, 5/89
-Guest Lecturer on "Audience Research," Wilson College, Chambersburg, Pennsylvania, 10/88
-Workshop Organizer, "Applications of Computers to Speech Education," Speech Communication Association of Pennsylvania convention, 10/88
-Chair, Mass Communication Council, Speech Communication Association of Pennsylvania, 10/88-9/89
-Paper Selection Committee Member, Human Information Technologies Interest Group, Eastern Communication Association, 5/88-10/88
-Paper Selection Committee Member, Human Information Technologies Interest Group, Eastern Communication Association, 5/87-10/87
-Editorial Intern, Quarterly Journal of Speech, 6/87-1/89
-Workshop Organizer, "Sounding Out Methods of Popular Music Criticism," Speech Communication Association of Pennsylvania convention, 10/87
SERVICE TO EAST STROUDSBURG UNIVERSITY:
University Wide
-Special-Projects Ambassador for International Programs, 5/03-6/03
-Member, International Programs Advisory Committee, 4/01-present
-Co-Director, Center for Teaching and Learning, 9/99-12/01
-Member, Outcomes Assessment Advisory Committee (APSCUF election), 5/99-5/02
-Member, Committee to Establish and Implement an Interdisciplinary Minor in Public Relations,
4/99-4/00
-Member, Faculty Development and Research Committee, 11/97-5/01
-Member, Publications Task Force, Middle States Accreditation Review, 9/95-5/96
-Member, APG Committee, Community Enhancement, 9/94-5/95
-Member, APG Committee, Extra-Curricular and Co-Curricular Activities, 9/94-5/95
-Member, WESS Administrative Council, 1/93-present
School of Arts and Sciences
-Participating Instructor, Learning Communities Program, 1/97-5/97
-Member, Arts and Letters Operating Procedures Task Force, 9/94-5/95
Academic Departments
-Scholarship Proposer and Funder, East Stroudsburg University Foundation Scholarship Committee, for WESS Station Manager ($750 per academic year) and Program Director ($500 per academic year), 11/98
-Member, Masters Committee for Department of Communication Studies, 9/96-present
-Chair, Art Department Promotions Committee, 10/98-12/98
-Member, Art Department Promotions Committee, 10/97-12/97
-Member, Music Department Promotions Committee, 10/98-12/98
-Member, Search and Screen Committee for Assistant Director of Student Activities, 6/98
-Chair, Recruitment Committee for Department of Communication Studies, 9/96-5/97
-Member, Promotions Committee, Department of Communication Studies, 9/96-12/96
-Workshop Facilitator on Group Problem Solving, Emerging Leaders Program, Student Activities Association, 10/95
-Volunteer, Student Advising Day, Rosenkrans, 4/95
-Member, Instructional Resources and Telecommunications Adhoc Committee, 10/94-5/95
-Chair, Search and Screen Committee for Assistant Professor, Department of Communication Studies, 10/93-4/94
-Chair, Search and Screen Committee for Video Production Specialist Position, Department of
Instructional Resources, 10/93-4/94
-Member, WESS Executive Council, 1/93-present
SERVICE TO COMMUNITY:
-Scholarship Proposer and Funder, “Environmental Improvement Scholarship,” Sigma Pi,
4/02-present
-Vegetable Judge, West End Fair, 8/02
-Chair, Shade Tree Commission, East Stroudsburg Borough, 4-99-present
-Member, Shade Tree Commission, East Stroudsburg Borough Council, 1/99-present
-Volunteer (as Director, Audio Director, and Camera Operator), Big Brothers and Big Sisters Telethon,
4/93, 4/94, 4/95, 4/97, 4/98
REFERENCES:
-Glenn Geiser-Getz, Ph.D., Associate Professor, Chair, Department of Communication Studies, East Stroudsburg University of Pennsylvania, 570-422-3785
-Charles Warner, Ph.D., Professor, Former Chair, Department of Communication Studies, East Stroudsburg University of Pennsylvania, 570-422-3481
-Ken Borland, Ph.D., Vice President and Provost, East Stroudsburg University, Pennsylvania,
570-422-3494